Brochure Assignment using Microsoft Publisher
Create a brochure for a company or product of your choice. I recommend that you use Microsoft Publisher for this assignment, although you may use a different software package, if you wish. Brochures are another means used by companies to communicate information about products or services. Although the primary effect of brochures is cognitive (involving thinking), the emotional aspect should not be ignored. The "feel" projected with your brochure should be concordant with that projected by your company.
Your brochure should be based on the following:
1. Information about your target market: gender, age, education, income, lifestyle, attitudes, etc.
2. Company’s or product’s positioning as compared to competitors (the positioning should be reflected both in the content and the image projected through the brochure).
3. The primary benefit(s) that will be communicated through the brochure.
4. Creative strategy for communicating these benefits to the consumer (appeal to their sense of ... or desire for ...).
5. Information on where the product or service is available.
6. Hours of operation or special event dates.
7. Contact person or place to go.
Submit your brochure as well as one page Word Document addressing points 1 through 7 on the dates indicated by the syllabus.
You will be evaluated on:
a. Extent to which your brochure is able to communicate the required information.
b. Ability to attract the reader’s attention.
c. Ability to generate interest in the product or service described.
d. A broad measure of attractiveness for the brochure.
e. The Word document that explains points 1-7.
Some ideas…but your own are welcome.
a. A travel company brochure: choose your favorite destination and get us excited about it.
b. A new restaurant is opening up in town and we want to be hungry.
c. A well known fashion designer is opening up a store in town, time to shop.
d. A famous music group is ready to take center stage and we need to know about it.
e. A major sports team has made it to the finals, let’s get a crowd out to watch.
